Don't Ask For A Prospect's Business -- Provide Them With Value

Don’t ask for business in your first meeting with a prospect. Rather, provide value to that person.

Yes, that’s counterintuitive. You’re likely thinking: “What? Don’t ask for the business?” Yes, that’s what I’m saying. As both an attorney and the founder and CEO of a coaching and business development consulting firm, I've found that service providers in particular are very direct in their "ask" in 99% of first meetings with prospects. They want to do work for the prospect and ask for the business. But, see, that’s where the opportunity lies for you.

Read the complete article on Forbes.com