Testimonials
Joe Brocato has a distinct passion for rainmaking and has found amazing success following his instincts. He has acquired proven ways of moving more quickly to a goal by uniquely nurturing relationships that can get you there. In CRUX RAINMAKING, Joe shares his techniques for relationship-building freely so that no matter what profession you're in, you can reap exceptional success from the key factors of his approach to business development.
Keith Ferrazzi, New York Times #1 best-selling author of Never Eat Alone and Who’s Got Your Back
Superior business development processes are critical to any services firm reputation, creating client value, and profitable growth. Joe Brocato's experience and professionalism have created the foundation for UBRs and deliver proven performance results. His relationship management approach leverages foundational elements for ensuring clients understand business requirements, how a services partner is committed to outcomes, a proposal and contractual framework to define and enable commitment, and a governance model for long-term success. All companies can learn from the UBR to help enhance their client relationship management systems!
A.F. (Duffy) Gaynor, Vice President, IBM Global Services & Senior Location Executive
Despite our endlessly “connected” virtual world, we are less connected than ever with the type of business relationships we truly need to excel. Joe Brocato gets personal in CRUX RAINMAKING and, with many real-life examples, explains how to get that ’special deference’ to become a champion rainmaker. Through his hard-earned 27-year rise from a blue-collar neighborhood to success serving some of the country’s wealthiest families and biggest companies, he provides the road map with tangible, achievable steps and by showing us how to shift to a rainmaker “identity” so that almost anyone can make this a reality.
Matt Anderson, author of Fearless Referrals: Boost Your Confidence, Break Down Doors, and Build a Powerful Client List
Joe Brocato has been a key part of my team ever since meeting him 20 years ago. I not only count on him as my go-to attorney but also as a treasured consultant on all music business matters. He mentored my son Colin’s band when he was just starting out—lessons that he still practices today. Joe is a team builder and guide. His wisdom in life matters belies his age—and I trust him completely—a rare commodity in any business.
Jim Peterik, Grammy Winner for Eye of the Tiger
Joe is a “substance over form” person who is rooted in principles of genuine engagement with individuals, thus enabling him to make connections at both a personal and professional level. From his humble upbringing, to his success in the business world, Joe demonstrates how to harness your passion to connect with individuals at the most basic level. Joe has a unique way to enhance your natural ability to organize and make the most of your existing and future relationships.
TJ Spohnholtz, Vice President Treasury and Finance, Health Care Service Corporation, an Independent Licensee of the Blue Cross and Blue Shield Association
In addition to knowing Joe for over 10 years, he's always impressed me with his business development acumen. After reading his book it is no surprise why he's been so successful. As a business development coach for lawyers and an author of three books on the subject myself, Joe has really created something unique in CRUX RAINMAKING. The book takes the reader through an interactive experience to understand oneself and how to drive results for your business. Joe provides a variety of self-discovery worksheets and models to help the reader reap true value from the time invested in reading his book. CRUX RAINMAKING is a well-needed tool that should be in every professional's toolbelt.
Steve Fretzin, President of FRETZIN, Inc.
If “being there” when I need help the most is considered rainmaking then Joe is a symbol. In the nearly 20 years since we first met, Joe has come through for me whether providing flexible solutions in his field of expertise or productive connections and introductions to help me achieve my networking goals, or simply by always being available to strategize on how to continually enhance performance. Joe’s ability to build meaningful relationships over a sustained period of time is worth learning for those who have the energy, desire, and commitment to take their careers to new heights.
Sylvia A. van Loveren, Senior Vice President, JLL
If there is any person whose thoughts I would value on rainmaking and relationship building, it's Joe Brocato. I have been privileged to know Joe since law school. He combines a rare combination of keen intellect, pragmatic perspective, devoted work ethic and thoughtful congeniality that, to me, make his shared insights a must-read. I'm looking forward eagerly to the release of CRUX RAINMAKING!
Jon Zimring, Shareholder, Greenberg Traurig, LLP
Rarely among my peers have I seen a more thoughtful and genuine networker than Joe. He understands the dynamics of networking and through his new book is sharing a helpful template for networking and business building success. Joe continues to inspire me to be more effective in successfully building my firm’s business.
K.C. Wigle, Director of Business Development, W.E. O'Neil Construction
I have the continuing privilege and good fortune of working with Joe Brocato for the past 7 years. What I appreciate is Joe’s ability to develop a special relationship that goes far beyond the day to day working routine. Joe has the unique ability to listen and connect individuals with each other with the common purpose to develop business and relationships.
Brad Mulay, Commercial Account Manager, Chicago Title Insurance Company, National Commercial Services
Joe Brocato has the ability to both quickly build rapport and explain to a business owner that he is the right business partner to get the job done. Joe’s relationship strategies will be of great interest to anyone looking to improve at new business development.
Joel Regier, Senior Vice President, Fifth Third Bank
I have always viewed Joe as a top “connector” of people. He has developed deep relationships within his circle of influencers and contacts and, of course, with his clients which leads them to become great resources in his ability to make it rain. His book now gives us a little peak under the hood, to learn his philosophy and gain an understanding of how he manages to be so successful in developing business.
Russell L. Romanelli, Managing Partner, Chicago, BKD
Few people have the ability to nurture and build lasting relationships better than Joe Brocato. Anyone who has had the pleasure to work with him knows that he cares for his clients well beyond their business association. That’s why I look forward to gleaning as many new ideas as possible that he will soon share in his rainmaking book. Can't wait.
Rita Forden, CEO, American Osteopathic Foundation
Joe Brocato is exceptionally talented when it comes to developing business. His ability to engage individuals together through his network to achieve so much more working together than alone, is a testament, and validation to his accomplishments as a leader in his industry. His book will give those who want to expand their network and business development, the step by step tools needed to exceed their expectation! There is no doubt much will be gained from Joe’s UBRs and comfortable style of achieving success.
J. Frank Franzese, Executive Vice President, Cushman & Wakefield
Joe is genuine. His network is invaluable and he has a rare knack of identifying important synergies among people and connecting them without reservation. Joe’s kind demeanor paired with his long-time business development success make him an ideal rainmaking mentor.
Megan ODaniel, CTP, VP, Treasury Solutions Officer, Bank of America Merrill Lynch
Great tips from a Master Rainmaker! Everyone can learn and benefit from Joe’s experience and insights!
Thomas F. Brett II, Nixon Peabody
Thoughtful, genuine, positive and enthusiastic in his approach to business development, Joe continues to serve as a mentor to me. His approach provides a template for success whether you are just beginning to build your network, or you are an experienced professional. I recommend reading this book with the goal of putting to work its valuable content.
John E. Beckstedt Jr., Vice President, National Account Representative, First American Title Insurance Company
Joe is a passionate advocate, whether in business or personal relationships. You know he's on your side. His commitment to being his best in all areas of life is outstanding. He empowers people to secure and increase those qualities and abilities in themselves. He doesn't hold back!
Jim Kales, CEO, Aspire
Joe’s approach is proven and effective. When you then add in his affability, humbleness and all around professionalism he becomes one of the best teachers around on the subject of effective business building through strategic networking. When people implement his strategies, they are able to successfully build their businesses and spheres of influence.
Timothy Anderson, Managing Director at Marcus Investments, LLC
Joe believes that staying in consistent communication with a client is essential for remaining top of mind. I especially appreciate that he is forthcoming with introductions to others who can benefit from mutual interaction. Few people do this better than Joe. Looking forward to implementing all of his proven strategies for business development.
Mathew J. Saur, Associate, O’Melveny
In a digital world where human relationships are increasingly ruled by algorithms, Joe Brocato’s CRUX RAINMAKING: 3 Steps to Exponential Business Development is a priceless roadmap on how human networking remains essential/crucial to business success.
Francisco J. Botto, Managing Partner, Botto Gilbert Lancaster, P.C.
Joe refuses to under-perform in any aspect. He helps me think magnitudes greater than I did before in business and personal development. At a time when knowing the right people is crucial, Joe knows everyone.
Jordan Callaway, Commercial Real Estate Investment Broker, Marcus & Millichap
A few things about Joe Brocato. His network is huge. He implements total skill to all aspects of his work. His personal confidence allows you to acquire increased confidence in yourself which is essential in business development. I am proud to call him my friend and my business associate.
Scott Heiman, President and Founder of Bright Energy Partners
Joe has a distinct passion for rainmaking and has found amazing success following his instincts. He willingly shares his techniques, showing you how to widen your own personal sphere of potential clients or associates.
Shari Haefner, Sr. National Commercial Account Manager, Freedom Title
Author Joe Brocato’s success in the ultra-competitive national networking market is a testament to his writings. Joe’s writings are not founded in theoretical estimation. His strategies and formulas have been created and time-tested from his own hard work and experience.
Bradley Parks, Chartered Financial Consultant®, Vice President, Wealth Management
Joe Brocato and I have been friends and business associates for a number of years. I have learned a lot about networking and business from Joe during this time. Not only has Joe been able to make meaningful introductions to some incredible people in his network, he has also become a trusted advisor over time. There are many people who network well, but only a few have the ability to truly connect on a personal level that goes far and above the usual effort. My business success has significantly increased since meeting Joe, and I also acquired a great friend for life which makes it that much better.
Dean Kaliakmanis Jr., Senior Vice President, Presidio
In life only the chosen few become truly great rainmakers. Joe Brocato has laid out the steps to achieve a new level of business development. He operates with a code of conduct that makes him a truly unique rainmaker.
Kenneth C. Marino, National Commercial Real Estate Developer
I met Joe through a mutual client and was immediately impressed with his professional expertise and sincere concern for his client and their needs. What further impressed me was his interest in working with me on mutual business development opportunities. His understanding of business development and his willingness to invest the time and energy into growing a professional services practice has made him a valuable asset to myself, my firm, and the young professionals who work for my firm.
Brian P. Sullivan, CPA, Partner, Mueller