All too often, budding rainmakers do not adopt the right habits to make business development a lasting priority. Perhaps some are too busy with their day-to-day work tasks to devote the necessary time to developing their own book of business. Others may start off strong with the best of intentions, but their desire to stay the course dwindles over time. These professionals need a way to effect lasting change in their lives that will truly empower them to achieve massive business development success.