A Unique Business Relationship (UBR) is a relationship that is difficult, if not impossible, to replace. It is the gold standard in business development—the ultimate goal of rainmakers. In my experience, good relationships aren’t good enough anymore and great relationships are not as reliable as they used to be. We need something more. We need the type of relationship with our clients, customers and referral sources that will maximize the potential of getting and keeping the business. There are three power strategies at the heart of building UBRs.

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